:root {
  /* Colourway */
  --blue: #0050e6;     /* Logo blue  – accents, buttons, highlights */
  --mist: #f7f3e3;     /* Ivory Mist – cards and panels */
  --platinum: #ecf0f1; /* Platinum   – rows, secondary surfaces, footer */
  --ivory: #fffcf5;    /* page background (warm ivory) */
  --black: #111111;
  --white: #ffffff;

  --text: var(--black);
  --muted: rgba(17, 17, 17, 0.72);
  --muted-2: rgba(17, 17, 17, 0.86);
  --line: rgba(17, 17, 17, 0.1);
  --line-2: rgba(17, 17, 17, 0.16);
  --radius: 18px;
  --heading: "Figtree", system-ui, sans-serif;
  --body: "Inter", system-ui, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--body);
  color: var(--text);
  background:
    radial-gradient(1200px 900px at 100% 85%, rgba(236, 240, 241, 0.9), transparent 60%),
    var(--ivory);
  background-attachment: fixed;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
h1, h2, h3 { font-family: var(--heading); margin: 0; letter-spacing: -0.01em; }
p { margin: 0; }

.stars { position: fixed; inset: 0; pointer-events: none; z-index: 0; }
.stars span { position: absolute; width: 2px; height: 2px; border-radius: 50%; background: rgba(0, 80, 230, 0.18); }
main, .footer { position: relative; z-index: 1; }

.container { width: 100%; max-width: 1110px; margin: 0 auto; padding: 0 16px; }
.container--wide { max-width: 1140px; }
.container--mid { max-width: 870px; }
.container--narrow { max-width: 652px; }
.center { text-align: center; }
.accent { color: var(--blue); }

.section { padding: 64px 0 56px; }
.h2 { font-size: clamp(32px, 5vw, 56px); font-weight: 800; line-height: 1.08; }
.lead { color: var(--muted); font-size: 17px; line-height: 1.6; max-width: 760px; margin: 18px auto 0; }

/* Top bar */
.topbar { position: relative; z-index: 2; background: var(--white); color: var(--black); border-bottom: 1px solid var(--line); }
.topbar__inner { max-width: 1140px; margin: 0 auto; padding: 18px 16px; display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.brand { display: inline-flex; align-items: center; gap: 10px; font-weight: 500; font-size: 18px; }
.brand__logo { height: 32px; width: auto; }
.footer .brand__logo { height: 28px; }
.brand__icon { width: 22px; height: 24px; border-radius: 5px; background: var(--blue); display: grid; place-items: center; flex: none; }
.brand__icon svg { width: 14px; height: 14px; fill: var(--white); }
.rating { display: flex; align-items: center; gap: 10px; font-size: 14px; font-weight: 500; }
.stars-row { color: var(--blue); letter-spacing: 1px; font-size: 18px; }

/* Buttons */
.cta {
  display: inline-flex; align-items: center; gap: 14px;
  margin-top: 36px; padding: 22px 36px;
  background: var(--blue);
  color: var(--white); font-family: var(--heading); font-weight: 700; font-size: 18px;
  border-radius: 8px; border: 2px solid var(--black);
  box-shadow: 4px 4px 0 var(--black);
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}
.cta:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--black); }
.cta__arrow { font-size: 20px; line-height: 1; }
.cta--white { background: var(--white); color: var(--black); margin-top: 32px; }

/* Hero */
.hero { padding-top: 48px; }
.badge { display: inline-block; background: var(--blue); color: var(--white); padding: 10px 14px; border-radius: 4px; font-family: var(--heading); font-weight: 700; font-size: 16px; }
.hero__title { margin: 28px auto 0; font-size: clamp(32px, 4.6vw, 54px); font-weight: 800; line-height: 1.12; max-width: 980px; text-wrap: balance; }
.ticks { list-style: none; padding: 0; margin: 40px auto 0; max-width: 920px; display: flex; flex-wrap: wrap; justify-content: center; gap: 18px 42px; color: var(--muted-2); font-size: 18px; }
.ticks li { display: inline-flex; align-items: center; gap: 14px; }
.ticks li::before { content: "✓"; display: grid; place-items: center; width: 22px; height: 22px; border-radius: 50%; background: var(--blue); color: var(--white); font-size: 12px; font-weight: 700; }

.vsl { position: relative; max-width: 790px; margin: 48px auto 0; aspect-ratio: 16 / 9; border-radius: 14px; overflow: hidden; background: var(--platinum) center/cover; border: 2px solid var(--black); box-shadow: 0 30px 80px rgba(17, 17, 17, 0.15); }
.vsl video { width: 100%; height: 100%; object-fit: cover; display: block; }
.vsl__overlay {
  position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%);
  width: min(356px, 70%); padding: 22px 16px 8px;
  display: flex; flex-direction: column; align-items: center; gap: 8px;
  background: rgba(0, 80, 230, 0.92); border: 2px solid var(--white); border-radius: 4px;
  color: var(--white); font-family: Arial, Helvetica, sans-serif; font-weight: 700; cursor: pointer;
}
.vsl__overlay-title { font-size: clamp(15px, 2.4vw, 21px); }
.vsl__overlay-cta { font-size: clamp(16px, 2.6vw, 22px); }
.vsl__icon { width: clamp(56px, 13vw, 100px); height: auto; color: var(--white); }
.vsl.is-unmuted .vsl__overlay { display: none; }

/* Paid vs organic results */
.results { display: grid; gap: 28px; margin: 52px auto 0; max-width: 1040px; }
.result { padding: 40px; }
.result__pill { display: inline-block; padding: 12px 24px; border: 1.5px solid var(--blue); border-radius: 999px; color: var(--blue); background: var(--white); font-size: 19px; font-weight: 800; }
.result__tags { list-style: none; padding: 0; margin: 16px 0 0; display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; }
.result__tags li { padding: 6px 12px; border-radius: 999px; background: var(--white); border: 1px solid var(--line-2); font-size: 13px; font-weight: 600; }
.result__pair { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; margin-top: 30px; }
.result__img { position: relative; margin: 0; aspect-ratio: 16 / 10; border-radius: 12px; overflow: hidden; background: linear-gradient(135deg, var(--platinum), var(--white)); border: 1px solid var(--line-2); display: grid; place-items: center; }
.result__img img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.result__img figcaption { color: var(--muted); font-size: 13px; padding: 0 24px; }
.result__img img + figcaption { display: none; }
.result__label { position: absolute; top: 12px; left: 12px; z-index: 1; padding: 5px 11px; border-radius: 999px; font-size: 11px; font-weight: 800; letter-spacing: 0.12em; text-transform: uppercase; }
.result__label--organic { background: var(--black); color: var(--white); }
.result__label--paid { background: var(--blue); color: var(--white); }
.result__body { max-width: 760px; margin: 30px auto 0; color: var(--muted-2); font-size: 17px; line-height: 1.75; }
.equation { display: flex; flex-wrap: nowrap; justify-content: center; align-items: center; gap: 12px; margin-top: 30px; }
.equation__op { color: var(--muted); font-size: 22px; font-weight: 700; }
.equation__arrow { color: var(--blue); font-size: 28px; margin: 0 4px; }
.stat { display: grid; gap: 4px; padding: 14px 22px; border-radius: 12px; min-width: 140px; }
.stat strong { font-family: var(--heading); font-size: 22px; font-weight: 800; }
.stat span { font-size: 13px; }
.stat--in { background: var(--black); color: var(--white); }
.stat--in span { color: rgba(255, 255, 255, 0.7); }
.stat--out { background: var(--white); border: 1.5px solid var(--blue); color: var(--blue); padding: 18px 26px; }
.stat--out strong { font-size: 30px; }
.stat--out span { color: var(--muted); }
.stat--main { background: var(--blue); color: var(--white); box-shadow: 0 12px 30px rgba(0, 80, 230, 0.3); }
.stat--main span { color: rgba(255, 255, 255, 0.85); }

/* Panels & cards */
.panel { background: var(--mist); border: 1px solid var(--line-2); border-radius: 22px; }
.card { position: relative; text-align: left; background: var(--mist); border: 1px solid var(--line-2); border-radius: var(--radius); padding: 36px; }
.card--glow::before { content: ""; position: absolute; top: -1px; left: 22%; right: 22%; height: 2px; background: linear-gradient(90deg, transparent, var(--blue), transparent); }
.card h3 { font-size: 22px; font-weight: 700; line-height: 1.3; }
.card p { color: var(--muted); font-size: 15px; line-height: 1.75; margin-top: 12px; }
.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: 60px; }

/* Chart */
.chart { margin: 52px auto 0; max-width: 940px; padding: 24px 24px 20px; }
.chart__scroll { overflow-x: auto; }
.chart svg { width: 100%; min-width: 620px; height: auto; display: block; font-family: var(--body); }
.chart__note { color: var(--muted); font-size: 12px; margin-top: 12px; }
.chart__steps { display: none; }

/* Comparison */
.compare { position: relative; display: grid; grid-template-columns: 1fr 1fr; gap: 24px; text-align: left; }
.compare__col { border-radius: 22px; padding: 36px; border: 1px solid var(--line-2); }
.compare__col--without { background: var(--platinum); }
.compare__col--with { background: var(--black); color: var(--white); border: 2px solid var(--blue); }
.compare__head { display: flex; gap: 16px; align-items: flex-start; padding-bottom: 24px; border-bottom: 1px solid var(--line-2); margin-bottom: 24px; }
.compare__col--with .compare__head { border-color: rgba(255, 255, 255, 0.14); }
.compare__head h3 { font-size: 22px; font-weight: 800; line-height: 1.2; }
.compare__icon { flex: none; width: 48px; height: 48px; border-radius: 10px; display: grid; place-items: center; font-size: 20px; }
.compare__icon--x { background: var(--white); color: var(--muted); border: 1px solid var(--line-2); }
.compare__icon--check { background: var(--blue); color: var(--white); }
.eyebrow { font-size: 12px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--muted); margin-bottom: 6px; }
.eyebrow--blue { color: var(--blue); }
.compare__vs { position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%); width: 64px; height: 64px; border-radius: 50%; background: var(--blue); color: var(--white); display: grid; place-items: center; font-family: var(--heading); font-weight: 800; font-size: 18px; box-shadow: 0 0 0 6px var(--ivory); z-index: 1; }

.rows { list-style: none; padding: 0; margin: 0; display: grid; gap: 12px; }
.rows li { display: flex; align-items: center; gap: 14px; padding: 13px 18px; background: var(--white); border: 1px solid var(--line); border-radius: 8px; font-size: 15px; color: var(--muted-2); }
.rows li::before { flex: none; width: 20px; height: 20px; border-radius: 50%; display: grid; place-items: center; font-size: 11px; font-weight: 700; }
.rows--check li::before { content: "✓"; background: var(--blue); color: var(--white); }
.rows--x li::before { content: "✕"; background: var(--platinum); color: var(--black); font-size: 9px; }
.compare__col--with .rows li { background: rgba(255, 255, 255, 0.06); border-color: rgba(255, 255, 255, 0.1); color: rgba(255, 255, 255, 0.9); }

.types .card { display: flex; flex-direction: column; }
.types .card .rows { margin-top: auto; padding-top: 40px; }

/* Pain points */
.num { display: inline-grid; place-items: center; width: 42px; height: 42px; border-radius: 8px; background: var(--blue); color: var(--white); font-weight: 700; margin-bottom: 30px; }
.pains .card h3 { font-size: 21px; }

/* Coaches */
.coaches { margin-top: 50px; }
.coach { padding: 36px; text-align: left; display: flex; flex-direction: column; }
.coach__top { display: flex; align-items: center; gap: 22px; padding-bottom: 24px; border-bottom: 1px solid var(--line-2); margin-bottom: 22px; }
.coach__avatar { position: relative; flex: none; width: 96px; height: 96px; border-radius: 50%; overflow: hidden; border: 3px solid var(--blue); background: var(--blue); color: var(--white); display: grid; place-items: center; font-family: var(--heading); font-weight: 800; font-size: 28px; }
.coach__avatar img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.coach__name { color: var(--blue); font-family: var(--heading); font-weight: 800; font-size: 24px; }
.coach__role { display: inline-block; margin-top: 8px; padding: 4px 10px; border-radius: 999px; background: var(--black); color: var(--white); font-size: 12px; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; }
.coach__bio { flex: 1; }
.coach__bio p { color: var(--muted-2); font-size: 16px; line-height: 1.75; margin-bottom: 10px; }
.coach__stats { display: grid; grid-template-columns: 1fr 1fr; text-align: center; border-top: 1px solid var(--line-2); margin-top: 18px; padding-top: 28px; }
.coach__stats strong { display: block; font-family: var(--heading); font-size: 30px; font-weight: 800; }
.coach__stats span { display: block; margin-top: 10px; font-size: 12px; font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); }

/* Final CTA */
.section--final { padding-top: 80px; padding-bottom: 80px; }
.final { text-align: center; border-radius: 22px; padding: 80px 24px; background: var(--blue); color: var(--white); border: 2px solid var(--black); box-shadow: 8px 8px 0 var(--black); }
.final h2 { font-size: clamp(38px, 6vw, 62px); font-weight: 800; }
.final p { margin-top: 18px; font-size: 19px; color: rgba(255, 255, 255, 0.92); }

/* Footer */
.footer { border-top: 1px solid var(--line-2); padding: 50px 0 30px; background: var(--platinum); }
.footer__inner { display: flex; justify-content: space-between; align-items: flex-start; gap: 24px; }
.brand--light .brand__name { font-weight: 400; }
.brand--light b { font-weight: 600; }
.footer__company { margin-top: 10px; color: var(--muted); font-size: 13px; font-weight: 500; }
.footer__links { display: grid; gap: 12px; text-align: right; }
.footer__links a { color: var(--muted-2); font-size: 15px; }
.footer__links a:hover { color: var(--blue); }
.footer__copy { color: var(--muted); font-size: 13px; margin-top: 34px; }

/* Application form popup */
.tf-modal { position: fixed; inset: 0; z-index: 100; display: grid; place-items: center; padding: 24px; background: rgba(17, 17, 17, 0.6); backdrop-filter: blur(4px); visibility: hidden; opacity: 0; transition: opacity 0.2s ease, visibility 0.2s; }
.tf-modal.is-open { visibility: visible; opacity: 1; }
.tf-modal__panel { position: relative; width: min(900px, 100%); height: min(680px, 100%); background: var(--white); border-radius: 16px; overflow: hidden; box-shadow: 0 30px 80px rgba(17, 17, 17, 0.35); }
.tf-modal__form, .tf-modal__form > div, .tf-modal__form .tf-v1-widget, .tf-modal__form iframe { width: 100% !important; height: 100% !important; }
.tf-modal__form iframe { display: block; }
.tf-modal__close { position: absolute; top: 12px; right: 12px; z-index: 2; width: 38px; height: 38px; border-radius: 50%; border: 0; background: var(--black); color: var(--white); font-size: 16px; cursor: pointer; }
@media (max-width: 760px) { .tf-modal { padding: 0; } .tf-modal__panel { width: 100%; height: 100%; border-radius: 0; } }

/* Legal pages */
.legal { max-width: 760px; }
.legal h1 { font-size: clamp(34px, 5vw, 48px); font-weight: 800; }
.legal__updated { color: var(--muted); font-size: 14px; margin: 10px 0 36px; }
.legal h2 { font-size: 21px; font-weight: 800; margin: 40px 0 12px; }
.legal h3 { font-size: 17px; font-weight: 800; margin: 24px 0 10px; }
.legal p, .legal li { color: var(--muted-2); font-size: 16px; line-height: 1.75; }
.legal p + p, .legal ul + p, .legal ul + ul { margin-top: 14px; }
.legal ul { padding-left: 22px; margin: 12px 0 0; display: grid; gap: 6px; }
.legal a { color: var(--blue); text-decoration: underline; }
.legal__contact { margin-top: 14px; padding: 18px 20px; background: var(--mist); border: 1px solid var(--line-2); border-radius: 12px; }

/* Responsive */
@media (max-width: 900px) {
  .compare { grid-template-columns: 1fr; gap: 0; }
  .compare__vs { position: relative; left: auto; top: auto; transform: none; justify-self: center; margin: -20px 0; }
}
@media (max-width: 760px) {
  .section { padding: 48px 0 40px; }
  .grid-2 { grid-template-columns: 1fr; margin-top: 36px; }
  .card, .compare__col { padding: 26px 22px; }
  .ticks { gap: 12px 24px; font-size: 15px; }
  .cta { padding: 18px 22px; font-size: 16px; }
  .coach { padding: 26px 22px; }
  .result { padding: 24px 18px; }
  .result__pair { grid-template-columns: 1fr; }
  .result__pill { font-size: 16px; padding: 10px 18px; }
  .coach__avatar { width: 76px; height: 76px; font-size: 22px; }
  .brand__logo { height: 26px; }

  /* Phone first screen: logo, callout, headline, ticks, video and CTA all fit without scrolling */
  .topbar__inner { justify-content: center; padding: 12px 16px; }
  .topbar .rating { display: none; }
  .topbar .brand__logo { height: 24px; }
  .hero { padding-top: 24px; padding-bottom: 32px; }
  .badge { font-size: 12px; padding: 6px 10px; white-space: nowrap; }
  .hero__title { margin-top: 22px; font-size: 25px; line-height: 1.18; }
  .hero .ticks { margin-top: 22px; gap: 9px 14px; font-size: 13px; }
  .hero .ticks li { gap: 7px; }
  .hero .ticks li::before { width: 16px; height: 16px; font-size: 9px; }
  .hero .vsl { margin-top: 26px; border-radius: 10px; }
  .hero .cta { margin-top: 20px; padding: 14px 20px; font-size: 15px; }
}
/* Phones: everything below the hero a notch smaller */
@media (max-width: 760px) {
  .section:not(.hero) { padding: 40px 0 32px; }
  .h2 { font-size: 27px; line-height: 1.12; }
  .lead { font-size: 15px; margin-top: 12px; }
  .section:not(.hero) .cta { margin-top: 28px; padding: 15px 20px; font-size: 15px; }
  .grid-2 { margin-top: 28px; gap: 16px; }
  .card, .compare__col { padding: 22px 18px; }
  .card h3, .pains .card h3 { font-size: 18px; }
  .card p { font-size: 14px; line-height: 1.65; }
  .num { width: 34px; height: 34px; margin-bottom: 16px; font-size: 14px; }
  .rows { gap: 8px; }
  .rows li { padding: 11px 14px; font-size: 14px; gap: 12px; }
  .types .card .rows { padding-top: 24px; }
  .compare__head { gap: 12px; padding-bottom: 18px; margin-bottom: 18px; }
  .compare__head h3 { font-size: 18px; }
  .compare__icon { width: 40px; height: 40px; font-size: 17px; }
  .compare__vs { width: 52px; height: 52px; font-size: 15px; }

  .results { margin-top: 32px; gap: 20px; }
  .result { padding: 20px 16px; }
  .result__pill { font-size: 15px; padding: 9px 16px; }
  .result__tags { margin-top: 12px; gap: 6px; }
  .result__tags li { font-size: 12px; padding: 5px 10px; }
  .result__pair { margin-top: 18px; gap: 10px; }
  .result__body { font-size: 15px; line-height: 1.65; margin-top: 18px; }
  /* Stat row stays on one line: tiles share the width evenly */
  .equation { margin-top: 18px; gap: 4px; align-items: stretch; }
  .equation__op { align-self: center; font-size: 15px; }
  .equation__arrow { font-size: 18px; margin: 0; }
  .stat { flex: 1 1 0; min-width: 0; padding: 9px 4px; border-radius: 9px; gap: 2px; text-align: center; align-content: center; }
  .stat strong { font-size: 15px; white-space: nowrap; }
  .stat span { font-size: 10px; line-height: 1.25; }
  .stat--out { padding: 9px 4px; }
  .stat--out strong { font-size: 17px; }
  .stat--main { box-shadow: 0 6px 16px rgba(0, 80, 230, 0.3); }

  .chart { margin-top: 28px; padding: 16px 12px 14px; }
  .coaches { margin-top: 28px; }
  .coach__top { gap: 16px; padding-bottom: 18px; margin-bottom: 16px; }
  .coach__name { font-size: 20px; }
  .coach__bio p { font-size: 15px; line-height: 1.65; }
  .coach__stats { padding-top: 20px; }
  .coach__stats strong { font-size: 24px; }

  .section--final { padding: 40px 0; }
  .final { padding: 44px 20px; box-shadow: 5px 5px 0 var(--black); }
  .final h2 { font-size: 34px; }
  .final p { font-size: 16px; margin-top: 12px; }
  .final .cta { padding: 14px 16px; font-size: 14px; gap: 10px; white-space: nowrap; }
}

/* Phones: compact chart + step list instead of captions under the axis */
@media (max-width: 600px) {
  .chart svg { min-width: 0; }
  .chart__steps { display: grid; gap: 8px; list-style: none; padding: 0; margin: 16px 0 0; text-align: left; counter-reset: step; }
  .chart__steps li { display: flex; align-items: center; gap: 12px; padding: 10px 12px; background: var(--white); border: 1px solid var(--line); border-radius: 8px; font-family: var(--heading); font-weight: 700; font-size: 14px; }
  .chart__steps span { flex: none; width: 58px; color: var(--blue); font-family: var(--body); font-size: 11px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; }
  .chart__steps li.is-goal { background: var(--blue); border-color: var(--blue); color: var(--white); }
  .chart__steps li.is-goal span { color: rgba(255, 255, 255, 0.8); }
  .chart__note { text-align: left; }
}

@media (max-width: 370px) {
  .badge { font-size: 11px; }
  .hero__title { font-size: 22px; }
}
/* Short phones (e.g. iPhone SE): tighten the first screen a little more so the button still shows */
@media (max-width: 760px) and (max-height: 600px) {
  .hero { padding-top: 12px; }
  .hero__title { margin-top: 10px; font-size: 22px; }
  .hero .ticks { margin-top: 10px; gap: 4px 12px; font-size: 12px; }
  .hero .vsl { margin-top: 12px; }
  .hero .cta { margin-top: 12px; padding: 12px 18px; }
}